Dr. Laleh Aesthetics
Real Client Results (3 Months)
Monthly Ad Spend
$110k
No Change
Consultations
105
2x Increase
Revenue
$795k
+$390k / mo
Net Profit
$414k
+$198k / mo
"We are at a record high of 100 consults! Whatever we are doing let's keep doing it!"
- Dr. Laleh
Watch How We Did It
In this 3-minute breakdown, Peterson walks through the exact ad strategy, calculator math, and results from the Dr. Laleh case study.
Why Most Veneer Practices Leave Six Figures on the Table
The math is simple, but the execution is where practices fail. Here is the economic reality of a single smile makeover consultation.
$15,000
Average Case Value
(10 teeth × $1,500)
$8,000
Profit Per Case
(55% Margin)
$2,000
Profit Per Consultation
(At 25% Conversion)
The Lifetime Value Reality
It's not just about the initial $15k. A loyal patient is worth $35,000+ over 15 years through replacement veneers, maintenance, and referrals.
The question isn't whether you can afford to invest in acquisition. The question is: how much are you losing by NOT optimizing it?
The 4 Profit Killers Destroying Your Bottom Line
If your ads are running but your schedule isn't full of qualified $15k cases, one of these four issues is likely the culprit.
Vanity Metrics
🚫 The Problem:
Optimizing for 'leads' instead of paid consultations.
Profit Impact
Wasting 30-50% of ad spend on tire-kickers who never convert.
Single Financing
🚫 The Problem:
Offering only CareCredit limits approval options.
Profit Impact
Losing 40% of potential cases who need flexible terms or higher limits.
Slow Follow-Up
🚫 The Problem:
No automated CRM sequence for the 'think about it' crowd.
Profit Impact
Losing 20-30% of cases to the 'death spiral' of delay.
Wrong Focus
🚫 The Problem:
Marketing single veneers instead of full smile makeovers.
Profit Impact
5x less profit per chair hour ($1.5k vs $8k profit).
Your Veneer Practice Profit Calculator
Adjust the sliders to match your current metrics. See what's possible when you optimize for profit, not just leads.
Only charged on profit generated ABOVE breakeven.
Real Practice, Real Numbers:
Dr. Laleh's Transformation
Dr. Laleh runs a high-end veneer practice specializing in no-prep porcelain veneers. When we took over, her lead volume had dropped 25% due to algorithm changes.
We didn't ask her to spend more money. We simply optimized her existing $110k/month budget to focus on paid consultations and high-intent audiences.
The 90-Day Result
The 5 Optimizations That Added $198k/Month
We didn't reinvent the wheel. We just fixed the leaks in the funnel.
Paid Consultation Optimization
We stopped optimizing for 'leads' and started optimizing for deposits. This filtered out tire-kickers and ensured every calendar slot was a serious $15k prospect.
Multi-Platform Financing
We integrated CareCredit, Alphaeon, and Cherry messaging upfront. This removed the #1 objection (cost) before they even walked in the door.
Automated CRM Follow-Up
We built a 'no-lead-left-behind' system. Next-morning check-ins, shareable treatment plans for spouses, and long-term nurture sequences.
Smile Makeover Focus
We shifted ad creative to focus exclusively on 10-tooth makeovers, moving away from low-margin single veneer cases.
Seasonal Scaling
We analyzed historical data to push budget aggressively during peak cosmetic interest months (Q1/Q2), maximizing ROI.
Ready to Implement This?
We can install this exact system in your practice in less than 30 days.
Frequently Asked Questions
Stop Leaving Profit on the Table.
Let's build a patient acquisition system that brings you qualified, ready-to-buy smile makeover patients every single week.
Limited availability per territory to ensure non-compete exclusivity.